Sony Bravia 40'' KDL-40EX503 LCD TV

The stunning new 40" KDL-40EX503 complete with 100Hz Motionflow allows you to view fast moving action, such as sports events, without the blur you can see with standard 50Hz TVs. From a Hollywood blockbuster to a Formula One race, 100Hz makes a significant difference. As What Hi-Fi went on to say; "in our experience, Motionflow is one of the most accomplished motion-processing technologies on the market." In other respects, the 40EX503 is impressive, too. The KDL-40EX503 offers resolution so good that you only need to sit 1.6m away to experience grain-free, life like realism. A further picture enhancement is the Ambient Sensor. This automatically adjusts the brightness to create the ideal viewing atmosphere and save power, too. With all the BRAVIA essentials and 100Hz, the KDL-40EX503 gives you the depth, vibrant colour and natural picture you'd expect from a quality Sony TV. We couldn't agree more with What Hi-Fi when they said the Sony had, "class-leading picture quality across the board."

With the KDL-40EX503 you will benefit hugely from a separate sound system to match the enveloping picture. With this in mind the optical digital output and speaker off facility are ideal for integrating the KDL-40EX503 with your home cinema system. The built-in digital amplifier with S-Force Front Surround gives a powerful sound by TV standards and Steady Sound adjusts the volume to balance out loud commercials.

The KDL-40EX503 comes with a range of features that only top of the range TVs would have benefited from just one year ago. Internet TV is now a readily available reality and the KDL-40EX503 features a Wireless Ready LAN for easy Wi-Fi connection to your home network system - just add a wireless adaptor or USB dongle. Another great new feature is Freeview HD. Freeview HD TV gives all the benefits of subscription free TV but now with High Definition programming - perfect to make the most of your KDL-40EX503. Completing this wonderfully flexible TV you'll find all the inputs sockets you could reasonably need. Four HDMI sockets cover your HD sources while a PC input and a range of other inputs cover any other sources you may want to plug in. In order to give you the very best viewing angle, the KDL-40EX503 also features a swivel stand.

What Hi-Fi Sound & Vision magazine love the KDL-40EX503 and raved that it was, "a fantastic new addition to the Sony range, and one that should be sampled at all costs."

Sony Bravia 40'' KDL-40EX503 LCD TV Product Features;

# Experience TV, movies & games in amazing Full HD, while the Bravia 3 engine provides impressive detail, optimal contrast, and truer-to-life colour tones
# Sharper, smoother pictures with Image Blur Reduction - enjoy smooth, sharp images in fast-moving scenes, such as sports or action movies, with technology that delivers twice the number of images than conventional 50Hz TVs.
# Built-in tuner for easy access to FreeviewHD
# Access all free-to-air Freeview and Freeview HD channels with the in-built tuner.
# Easy Wi-Fi access to online content and services
# Access BRAVIA Internet Video giving you access to YouTube and catch up TV
# DLNA for media streaming allowing you to stream movies, music and photos from compatible devices
# Enjoy music, photos & videos with HDMIand USB
# Easy connectivity with 3 HDMI, DLNA, and BRAVIA Sync
# S-Force front surround
# Superb Virtual Surround Sound with in-built S-Force technology
# Great sound provided by invisible speakers and S-Force front surround sound.

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